​- Identify WHO: event support team, speaker, audience
- Determine WHAT: outreach? training? informational?
- Set WHEN/WHERE: date, time, location
- Articulate WHY: purpose of event, value proposition
- Plan HOW: set goals, agenda, pricing, follow-up plan

**Ensure alignment with CBMC Mission

​- LEGAL: Contract signatures, W-9, COI (certificate of insurance for venues)
- FINANCE: Expense payments/reimbursements/down payments
- MARKETING:  Contracts for social media management, graphics, printed materials, email marketing

Go to Training Page

​Navigate to AnyRegistration.com to create or clone an event registration page. 
Follow these steps:
- Login: https://anyregistration.com/Dashboard
- Click ‘Add New Event’
- Enter event details
- Click ‘Create’ (creates draft)
- Set-up Donations
- Set-up Sponsorship Page
- Set-up Messaging (don't forget to create/use surveys in your messages)
- Click ‘Draft’ to change status to 'Active' (at this point, the event data flows into CRM and to the website)

Go to Marketing Page

​- Edit and copy the URL to add to invite cards, emails, social posts, or a flyer
- Share directly from AR to Facebook, Linkedin, or X
- Create a QR code to insert on promo materials
- Create promo codes for incentive to register/invite
- Table hosts utilize personalized invite links to fill their tables
- Develop messaging, call-to-action
- Create email marketing plan/schedule
- Use Canva to create graphics/flyers/postcards
- Send email invites and/or SMS messages as reminders
- Invite @ in-person meetings
- Visit marketing page for more tips & best practices

View Hosting Strategy

​VENUE SET-UP: Prepare seating, tables, A/V, presentation, registration/welcome table, registration for walk-ups

ADMIN: Prepare agenda, name tags, registration list, response card QR codes, place settings, printed programs & CBMC materials, set up Emcee

Using AnyRegistration:
- Export a list of attendees for check-in
- Enable volunteers to help digitally check in guests
- Register walk-ups at the door & process payments
- Schedule a survey link to send to attendees during the event

Go to Follow-up Page

​Within 24 hours, contact by phone or text the attendees who indicated a decision for Christ
- Gather feedback form/survey/response cards & distribute to follow-up team
- Handle event data (attendee list, CRM contact and lead records)
- Review email marketing stats, update marketing lists accordingly
- Submit event results for reporting purposes
- Schedule and/or send a follow-up email to thank attendees & invite them to future events