A CBMC event is a recognized ministry activity that operates under CBMC’s organizational processes, oversight, and reporting standards. These events represent CBMC publicly and require centralized operational support for items such as attendee tracking, financial accountability, compliance documentation, and donor stewardship. If an event requires attendance reporting, tax receipts for donations/sponsorships, venue certificates of insurance, speaker/vendor payment processing, or other organizational compliance measures, it is considered a CBMC event. Activities that do not require these organizational services are considered partnered events or local-area activities and are managed independently outside of official CBMC event reporting.
- Identify WHO: event support team, speaker, audience
- Determine WHAT: outreach? training? informational?
- Set WHEN/WHERE: date, time, location
- Articulate WHY: purpose of event, value proposition
- Plan HOW: set goals, agenda, pricing, follow-up plan
**Ensure alignment with CBMC Mission
- LEGAL: Contract signatures, W-9, COI (certificate of insurance for venues)
- FINANCE: Expense payments/reimbursements/down payments
- MARKETING: Contracts for social media management, graphics, printed materials, email marketing
Navigate to AnyRegistration.com to create or clone an event registration page.
Follow these steps:
- Login: https://anyregistration.com/Dashboard
- Click ‘Add New Event’
- Enter event details
- Click ‘Create’ (creates draft)
- Set-up Donations
- Set-up Sponsorship Page
- Set-up Messaging (don't forget to create/use surveys in your messages)
- Click ‘Draft’ to change status to 'Active' (at this point, the event data flows into CRM and to the website)
- Edit and copy the URL to add to invite cards, emails, social posts, or a flyer
- Share directly from AR to Facebook, Linkedin, or X
- Create a QR code to insert on promo materials
- Create promo codes for incentive to register/invite
- Table hosts utilize personalized invite links to fill their tables
- Develop messaging, call-to-action
- Create email marketing plan/schedule
- Use Canva to create graphics/flyers/postcards
- Send email invites and/or SMS messages as reminders
- Invite @ in-person meetings
- Visit marketing page for more tips & best practices
VENUE SET-UP: Prepare seating, tables, A/V, presentation, registration/welcome table, registration for walk-ups
ADMIN: Prepare agenda, name tags, registration list, response card QR codes, place settings, printed programs & CBMC materials, set up Emcee
Using AnyRegistration:
- Export a list of attendees for check-in
- Enable volunteers to help digitally check in guests
- Register walk-ups at the door & process payments
- Schedule a survey link to send to attendees during the event
Within 24 hours, contact by phone or text the attendees who indicated a decision for Christ
- Gather feedback form/survey/response cards & distribute to follow-up team
- Handle event data (attendee list, CRM contact and lead records)
- Review email marketing stats, update marketing lists accordingly
- Submit event results for reporting purposes
- Schedule and/or send a follow-up email to thank attendees & invite them to future events